About Brand Monitoring Tools

This page explains how the comparisons are built, where every vendor fact comes from, when it was checked and how mistakes get fixed.

On this page 7 sections

Who writes this site

We're a small team from the middle of Europe, building things for the web from a village.

How every tool is treated

• Same fields

  Every tool appears with exactly the same fields.

• Same formula

  One published formula scores every tool from dated facts. Nobody is adjusted by hand.

• No rating markup

  Scores are never sent to search engines as review or rating markup.

• Sources shown

  Every fact links to the vendor page it came from, with the date it was checked.

How we score brand monitoring tools

Four checks, equal weight, each scored 1 to 5 from the vendor's own pages. The overall score is the plain average, shown as stars to the nearest half. See them applied on the brand monitoring tools comparison.

• Source coverage

  Each of the eight sources (web, news, Reddit, YouTube, X, Bluesky, reviews, podcasts) counts 1, or 0.5 if only partly covered. No sources scores 1, 6 or more scores 5, evenly in between.

• Alert speed

  The fastest check the entry plan documents: 15 minutes or faster 5, up to an hour 4, up to 6 hours 3, up to a day 2. Slower or not published scores 1.

• Value

  Free tools score 5. Paid tools: monthly mentions per dollar (or euro) of the entry price: 200+ scores 5, 75+ scores 4, 25+ scores 3, less scores 2. Quote-only or no published price scores 1.

• Free access

  Free forever 5, free with an account you already have 4, a one-time allowance 3, a trial 2, nothing free 1.

How vendor data is collected

• Primary sources only: each price, free option, source, alert speed and limit comes from the vendor's pricing page, help centre or docs.
• Dated: every fact is stored with its source link and the day it was checked.
• No gap-filling: if a vendor does not confirm a fact, the table says so.
• No test claims: we have not run the same keyword through every tool. If we publish tests later, the method and raw counts come with them.

Review cadence and corrections

• Every 90 days

  Every vendor fact is re-checked at least every 90 days. The date changes only when a fact was really checked.

• When things change

  Also when a vendor announces a change, or a reader reports one.

• Fixed when found

  Facts are fixed as soon as a vendor's own page shows a change.

Money

No affiliate links, sponsored placements or partner payments. No vendor has paid to be included or to change how it is described. If that ever changes, this page will say so and the links will be labelled.

Related sites

The same team runs guides to free social listening tools, competitor monitoring tools, online reputation monitoring and what social listening is. The same rules apply to all of them.